Sunday, November 16, 2008

Client Project-Team Awesome

I have enjoyed working on this client project for several reasons. Normally group projects are just splitting up a powerpoint and coming together to present it on one day in class. But this project is different because we are working with an outside organization which provides different aspects to a group project. Project goals and tasks might change based on feedback and communication with the client. Also I have enjoyed working with my group. Sometimes group projects can be a hassle as far as getting everyone together and taking time out of everyone's busy schedule, but Team Awesome has been awesome to work with and everybody is for the most part doing their part in putting together the website for the Clemson University Water Ski Team.
Except for a lack of productive communication with our client, everything has run smoothly. I think if we had heard a specific answer to our proposal we could have done more sooner to enhance the website. Even with this, our group has gotten good feedback from the client recently. We have a video from team members and that video has also allowed us to stay in good contact with the team.
Overall, our team has done a great job and I cannot wait to see how everything turns out in the end. Several years from now it will be neat to say that I helped create the Clemson Water Ski website for them and hopefully it will still be going strong.

Sunday, November 2, 2008

Dual Coding Theory

This ad is a great example for the dual coding theory. The Nike ad really stands out because of the two distinct messages it is delivering at the same time. The way they position the words in the advertisement is what caught my eye. Practice like Champions and We Believe are two different messages but putting them together makes you think about both things at the same time. It is not really important what the actual messages mean for the ad, because how Nike positioned the advertisement wording and the visual of an old lockerroom style of building for both messages. To me, as soon as I looked at it the building and the words made me think about sports, obviously, and most specifically football.
I think that Nike wanted it to be a distinct lockerroom mentality, regardless of what sport you relate it too. Because we believe and practice like champions can work for just about any team sport.
Dual Coding really makes this ad effective for Nike and for its customers.